
Join THE Number One selling team on the Treasure Coast!
If you want to go BIG you must be around people who have GONE and continue to GO BIG!
Did you know that 87% of agents are out of the real estate business in the first two years?
There are TWO Main Reasons that agents fail in this business
LOW LEVEL, ANTIQUATED TRAINING
From Brokers, Sales Managers and Team Leaders that have very little sales history themselves. *Check your mentor’s stats and see for yourself.
NO ONLINE LEAD GENERATION
You absolutely MUST be reaching customers online or you will not capture enough leads to make a great living.
Real Estate is a tough business. In order to get your business to a level that provides a steady six figure income, you need HIGH LEVEL TRAINING and CONSTANT LEAD GENERATION that targets buyers and sellers early in the decision making process.
Richard McKinney IS THE TREASURE COAST’S SALES LEADER.

Here are the FIVE keys to our SUCCESS that no other real estate team, group or even office offers:
- Zillow Flex, Realtor.com, Goggle, Social Media & Website Lead Generation • The BEST LEADS in the industry. Period!
- HIGH LEVEL Training • My system is based on 23 years of local real estate sales, negotiation and closing of over 5,000 residential and commercial transactions.
- High Tech Systems • My website, CRM, HomeBot, E-Newsletter, and Appfiles combination is the very best the industry offers.
- Accountably & Mentorship • Every great player needs a great coach, every great business has a great CEO. A leader’s true success is in the greatness that they bring out in the people around them.
- Team Culture • We are a tight knit group that is drama free and professional. We are a family with big goals. There are no small roles. Everyone brings an important part to our success!
Meet the McKinney Team


Mission Statement
We are dedicated to providing world-class service and market leading expertise to our clients. We are passionate about our profession and go above and beyond in all that we do. Integrity and impressive results will be the signature of our service. Our collaborative spirit and desire to grow will help us achieve the goals we set. We will make the families we serve feel special, creating raving fans, and help them truly win. We will succeed because we will not let our clients fail.
CORE VALUES
Always interact with the highest level of Integrity
We believe our promise is our most vital attribute – our word is our bond. In our dealings with one another, our clients, our business partners, and members of the community, the decisions we make and the actions we carry out are governed by a deeply rooted sense of integrity and desire to be honest and upfront.
CREATIVITY
Creativity drives the marketplace. Our impactful stories and developing out-of-the-box solutions are what sets us apart from the crowd.
Commitment to success for our clients & ourselves
We want to be #1 in our clients’ eyes. When working with our clients, they provide the vision and we provide the roadmap to help them accomplish their goals.
War Room Mentality
We execute our plans and strategies with focus, commitment, and passion. Whatever comes next, we’ll do it before anyone else because we’re a brokerage for the marketplace of tomorrow.
Go above & beyond
In every transaction completed, the quality of our services will exceed the expectations of our clients. To do this we must incorporate ideas and methods which are unconventional and innovative.